RVC Annual Fundraiser
case study
A livestream ceremony celebrating the 2021 graduates of RVC’s Community Impact and Green Pathways Fellowships.
In 2021, many organizations turned to livestreams as a way to ask for donations. This project took shape as a unique and meaningful live event that commemorated RVC's fellowship graduates while supporting their fundraising goals.
audience
During our research, we learned that RVC's supporters were committed to community, valuing authentic and informative content that uplifted BIPOC leaders and celebrated their collective power. This audience was particularly active on digital platforms, especially YouTube, and they preferred videos that told the stories of real community leaders in grassroots settings, featuring clean, legible, and impactful graphics.
action
While our goal was to raise funds, we knew RVC wanted to prioritize the experience of the fellows during the event. With this in mind, we chose to structure the program more like a graduation than a fundraiser, trusting that the audience would appreciate this commitment to community. All of our creative decisions centered on creating a unique and memorable experience for the fellows that showcased their achievements to the world.
approach
In production, we worked to create a seamless hybrid experience where hosts Chukundi Salisbury and Stacy Nguyen engaged both a live studio audience and viewers from around the world through a global livestream. We produced pre-recorded testimonials and a mini documentary that offered a candid look at the fellowship cohort, showcasing their unique experiences. These creative choices added authenticity and a human touch to the program.
results
Our livestream ceremony successfully delivered the best of both worlds, offering a hybrid experience that engaged RVC’s global audience while creating an intimate, in-person celebration. The event inspired broad community support, raising over $23,000 to invest in future fellowship groups, primarily through small, individual donations. We also honored the current fellows with a heartfelt screening and social gathering, celebrating their achievements in a warm, inclusive atmosphere that reflected RVC’s core values.
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