our specialty is results-oriented video strategy.
we work with cultural institutions to thoroughly understand their audience and goals before developing video concepts that connect and convert.
video that
works for you
At tidepool, every video starts with a clear, defined goal. Maybe you want to reach your fundraising target, encourage your community to sign up for your programming, or just raise awareness about your organization.
Whatever your goal is, we'll help you find the best way to achieve it using video.
data driven
approach
When developing concepts, we use thorough audience analysis to understand your target demographics. Who are they? What platforms do they use? What types of content are they most likely to engage with?
With this knowledge, you can feel confident that you're investing in videos that will drive real results.
Once the content is posted, we'll report on its impact along with actionable insights for the next campaign.
family
owned
tidepool was founded by brothers Lorenzo and Cosmo Rossi.
We've been making videos together as long as we can remember – our first projects were recorded on flip phones and edited on borrowed laptops.
To this day, we still approach media-making with curiosity and excitement with the hope that we can share this experience with our clients and their audience.
our services
-
system design
we build an analytics collection workflow around your existing infrastructure tracking progress towards your content goalsactionable reporting
we deliver monthly presentations on your campaign performance including the results they're driving and insights to improve future content🗓 commitment: 3 months +
💰 investment: starting at $4k
-
audience analysis & concept creation
we research your audience to identify what motivates them and where they spend time online before pitching campaign concepts based on your target demographics and goals
🗓 commitment: 2 weeks +
💰 investment: starting at $4k
-
full service production management
we oversee the entire video production process, serving as a single point of contact for the whole campaign🗓 commitment: 3 months +
💰 investment: starting at $40k
post production services
we create premium motion graphics, sound design, color grade, captions, and translation for our videos or your existing content library🗓 commitment: 2 weeks +
💰 investment: starting at $4k
Every relationship is different, and our goal is always to meet people where they’re at. Whether you’re starting from scratch or just looking to freshen things up, we’re here to help you make it happen.