We work with cultural institutions to thoroughly understand their audience and goals before developing video concepts that connect and convert.
Every relationship is different, and our goal is always to meet people where they’re at. Whether you’re starting from scratch or just looking to freshen things up, we’re here to help you make it happen.
use video to its
fullest potential
At tidepool, every video starts with a clear, defined goal. Maybe you want to reach your fundraising target, encourage your community to sign up for your programming, or just raise awareness about your organization.
Whatever your goal is, we'll help you find the best way to achieve it using video.
data-driven
approach
When developing concepts, we use thorough audience analysis to understand your target demographics. Who are they? What platforms do they use? What types of content are they most likely to engage with?
Once the content is released, we'll track the success of the campaign and report key metrics to you regularly, providing crucial insight about your audience and marketing strategies. With this information you'll be able to course correct if necessary and start your next campaign with confidence.