Effective video strategy doesn't just make you look good, it consistently and tangibly moves you closer toward the results that matter to you and your team.

It's common knowledge that video content is a powerful way to connect with your audience online. What's less understood is that making the wrong video (or the right video in the wrong way) can cause more harm than good. As the tools for creating high-quality content become more accessible, this distinction is deciding which brands thrive and which ones flop.

In an era where our feeds are flooded with mass-produced content and trust is at an all-time low, it's critical that brands move thoughtfully and strategically on the internet. We believe it's possible to do this work sustainably and successfully while staying true to our values.

We set our clients up for success by aligning their content to their business goals, so every dollar and minute spent on video marketing drives meaningful results. We build clear frameworks and actionable workflows to solve the most important problems first. And the best part? After working with us, you'll be able to tell exactly what content is driving revenue, and what needs more refinement.

our approach

    • We work with you to build a scalable storytelling framework that aligns content across all platforms

    • We deliver a custom strategy deck including data-driven creative insights and a content ecosystem with concept suggestions tailored to your organization

    • We work with you to create a high-impact growth plan, providing a tactical approach to addressing your most urgent goals

    • We deliver a custom growth plan deck including production workflows, platform recommendations, and release guides to maximize results and resource efficiency

    • We work with your internal and external production partners to effectively implement your video marketing strategy, ensuring everything from creative direction to post production is supporting your business goals

    • Additionally, we can serve as a full service production company, simplifying the process and providing a single point of contact for all your video production needs

    • We build an accessible analytics workflow around your existing infrastructure, tracking progress towards your content goals

    • We provide regular reporting on your campaign performance including the results they're driving and actionable insights to improve future content

contact us for a quote!

Every business has different needs when it comes to video marketing.

We start each client relationship with a discovery meeting to identify goals, budgets, and deadlines. From there we build a personalized project package tailored to your needs and resources. While the scope varies from project to project, the process is the same and typically includes the following services:

video marketing strategy development package

why us?

telling nuanced, human stories is in our DNA

tidepool started as two brothers making premium nonfiction content for artists and small businesses. Now, we build strategies to make sure our messages reach the right people at the right time. The tools are different, but the goal is the same: connecting our community through intentional digital storytelling.